King Richard star Will Smith has been appointed a brand ambassador for software company Insta360.

The American actor commented 'Capturing the human experience and sharing it in a way that truly immerses the audience is one of the most exciting driving forces for what I do. Team Insta360 is at the absolute forefront of the technology that enables us to share our adventures... I'm thrilled to be joining them and to be a brand ambassador for such an innovative company'.